Jovovich-Hawk was a fashion line founded by Milla and Carmen Hawk in 2003. Jovovich-Hawk was a finalist in 2006 for the Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund initiative. Milla's character Alice wore Jovovich-Hawk clothing in both Resident Evil: Extinction (2007) and Resident Evil: Afterlife (2010). Mango released a Jovovich-Hawk for MNG collection in 2007. CNN interviewed Milla and Carmen for a feature on Jovovich-Hawk in 2007 (video). Jovovich-Hawk ended in 2008. See Jovovich-Hawk.com for more information (video preview).
Jovovich-Hawk white "Mina" halter maxi dress donated by one of the label's creators, Milla Jovovich, to The Royal Marsden Cancer Campaign. The winning bidder will also receive a Resident Evil poster signed by Milla.
Featured in the Jovovich-Hawk Spring 2008 ready-to-wear collection and shown in the likes of Elle magazine, this dress is the essence of ethereal style. It is a cotton and silk blend with full silk lining and features a scoop neckline accented with a sweet flowing silk overlay. The dress ties behind the neck and is curve hugging over the hips, flowing out gracefully at the bottom for a super-feminine silhouette.
Milla discussed her next design project at Colette's party for Alexander Wang from Paris Fashion Week, March 8, 2009:
"It has to be the right fit, I want to work with people who let me do my thing -- and I really want to launch a baby line," said Jovovich, who also put her hobby, doll houses, on hold. "They're up in the loft, but they'll come down again for my daughter one day. I had a whole village of them in my bedroom and my husband would have to make his way along a little path to get to the bathroom at night. He's six-foot-four, so it got a bit tiresome."
New York Magazine, February 15, 2009:
Despite having to close her label, Jovovich-Hawk, earlier this year, Milla Jovovich says she'll be back in the designer saddle soon. Backstage at Y-3, the actress reflected on the end of Jovovich-Hawk: "It was actually really amazing when we were very private and doing everything in-house, sewing all the clothes in-house, but as soon as the orders got too big and we had to outsource, it was disaster with production companies and factories. I mean, we just couldn't handle it," she explained. "We were two artist girls who didn't have our business together." Their Target line, she says, was their big good-bye. "We were like, all right, let's end on a high note."
She plans to design again, but with a bigger house that can take care of production, and has been talking with companies in Europe, although nothing is signed yet. Jovovich has also been dreaming up a line of children's clothing now that she's a mom. "A huge part of my life is dressing my little girl, and I spend way too much money doing it, so I'd like to make an affordable line for other mothers with cute stuff," she said. Her inspiration comes from clothes that her mother sewed for her when she was a child in Russia. "There are some really special pieces that I was photographed in with my mom, like back in the seventies, that are just amazing." She says the kids' clothes will be cool, modern, utilitarian, and definitely mass-market. "Unfortunately, I don't think many moms have the option to buy many great designs unless they spend a lot of money, so I would love to give them that option." Jovovich says she's still trying to find the best deal, but expects to make an announcement next year.